About Love The Game

 Football builds confidence, friendships and resilience. Our mission is to make grassroots football accessible to every child, not just those who can afford it. We want to remove financial barriers by paying club sign-up fees, monthly subs and essential kit for children aged 5–16 across the UK. Support is routed directly to FA-affiliated clubs little leagues and trusted suppliers, never to intermediaries, so help gets where it’s needed most—fast and fairly. We partner with coaches, schools and community organisations to identify need with dignity, follow safeguarding best practice, and publish anonymised impact updates so donors can see the difference they make. With your backing, more kids can say, “I play every week.”