Love The Game
We are here because we love the game and we want to make sure that every child gets a chance to play
Love the Game exists to make grassroots football accessible to every child, regardless of family finances. Across the UK, we fund club registration fees, monthly subs and essential kit—paid directly to FA-affiliated clubs and trusted suppliers. We partner with coaches, schools and community leaders to identify need fairly and respond quickly, so children aged 7–16 can join and stay with their teams. Safeguarding and dignity are at the heart of everything we do, and we publish anonymised impact updates so donors can see the difference they make. With your help, more kids get the confidence, fitness and friendships that come from playing every week.
